Your marketing copilot

Make your offer the obvious choice

I build tailored marketing systems that help companies reach the right prospects, clarify their offer, and turn more interest into leads and sales.

What is holding your growth back?

You may already be investing time and effort, but one of these gaps could still be limiting your results.

01 / Positioning

People don’t know why they should choose you

Your offer may be strong, but the message is too broad, too vague or too similar to everyone else’s. Prospects do not quickly understand the problem you solve, the value you bring, or why you are the right choice.

02 / Conversion

Interest does not turn into action

People visit, click or engage, then leave without becoming a lead, booking a call or buying. The gap is usually in the offer, landing page, proof, CTA, booking flow, email sequence or follow-up.

03 / Measurement

You don’t know what is actually working

You spend time and money on content, ads, emails, SEO or social media, but the numbers do not clearly show what creates real opportunities. Without that clarity, it is hard to know what to stop, improve or scale.

Meet Thibault

Meet Thibault

For more than 8 years, I’ve helped B2B and B2C companies clarify their marketing, improve their acquisition journey and convert more prospects into leads, bookings or customers.

After several years as a marketing manager in larger organizations, I decided to go freelance to support companies more directly, with a more hands-on and pragmatic approach.

My goal is simple: make your offer easier to understand, easier to trust and more obvious to the right people, whether you are a startup, an SME or a larger international company.

I can work in French and English, and adapt the strategy, message and execution to your market.

Thibault Vernier

Growth Marketing

Lead Generation

Positioning

Conversion Rate Optimization

Generative Engine Optimization

Marketing Automation

Copywriting

Paid Acquisition

Go-to-Market Strategy

Content Marketing

Communication

Selected work

A selection of projects I have delivered for B2B and B2C companies of different sizes, across a range of industries and business models.

A selection of projects I have delivered for B2B and B2C companies of different sizes, across a range of industries and business models.

Airbnb

Multinational | B2C/B2B2C

Supported market research and local deployment strategy to better understand hospitality needs, customer expectations and growth opportunities in Southeast Asia.

Travel tech & hospitality

Market analysis

Local deployment

Strategy

Airbnb

Multinational | B2C/B2B2C

Supported market research and local deployment strategy to better understand hospitality needs, customer expectations and growth opportunities in Southeast Asia.

Travel tech & hospitality

Market analysis

Local deployment

Strategy

Direct7 Networks

SaaS startup | B2B

Helped clarify the offer, improve acquisition messaging and structure lead generation actions for a technical SaaS audience.

SaaS & marketing automation

Lead generation

Copywriting

Growth strategy

Direct7 Networks

SaaS startup | B2B

Helped clarify the offer, improve acquisition messaging and structure lead generation actions for a technical SaaS audience.

SaaS & marketing automation

Lead generation

Copywriting

Growth strategy

Sabai System

AI & Low-code agency | B2B

Worked on positioning, client acquisition and content marketing, with a strong focus on LinkedIn posts and messages designed to generate qualified interest.

Low-code & automation

Positioning

Copywriting

Digital acquisition

Sabai System

AI & Low-code agency | B2B

Worked on positioning, client acquisition and content marketing, with a strong focus on LinkedIn posts and messages designed to generate qualified interest.

Low-code & automation

Positioning

Copywriting

Digital acquisition

Infopro Digital

Multinational | B2B/B2C

Led marketing for Bedouk, Infopro Digital’s MICE platform, managing acquisition, content, campaigns and visibility across the event industry.

MICE & business events

Growth marketing

Brand marketing

Communication

Infopro Digital

Multinational | B2B/B2C

Led marketing for Bedouk, Infopro Digital’s MICE platform, managing acquisition, content, campaigns and visibility across the event industry.

MICE & business events

Growth marketing

Brand marketing

Communication

Steel Inox

SME | B2B

Built a focused outbound approach by refining target segments, sales messaging and prospecting angles for a niche industrial market.

Custom metalwork

Targeting

Messaging

Outbound prospecting

Steel Inox

SME | B2B

Built a focused outbound approach by refining target segments, sales messaging and prospecting angles for a niche industrial market.

Custom metalwork

Targeting

Messaging

Outbound prospecting

Le Cabinet d’Illusions

SME | B2C

Structured the digital marketing roadmap across acquisition, e-commerce conversion and retention, from Meta Ads to email flows and offer strategy.

E-commerce

Acquisition

Conversion

Retention

Le Cabinet d’Illusions

SME | B2C

Structured the digital marketing roadmap across acquisition, e-commerce conversion and retention, from Meta Ads to email flows and offer strategy.

E-commerce

Acquisition

Conversion

Retention

Show more projects

Choose the level of marketing support you need.

Every engagement is tailored to your priorities. I can step in for a focused sprint, work with you every week to build and improve your marketing system, or take long-term ownership of your marketing.

Every engagement is tailored to your priorities. I can step in for a focused sprint, work with you every week to build and improve your marketing system, or take long-term ownership of your marketing.

I need clarity

Growth Sprint

USD 990

I identify the main issues holding your marketing back, personally implement the highest-impact improvements and give you a clear, prioritised roadmap for what to do next.

BEST FOR

Companies that need a clear diagnosis, immediate improvements and an action plan they can continue to implement afterwards.

What's included

Review of your offer, positioning and messaging

Identification of acquisition and conversion bottlenecks

Review of your website, landing page or customer journey

Implementation of the highest-priority improvements

A clear roadmap for what comes next

Start your Growth Sprint

I need a system

Growth System

From USD 1,800

After a complete Growth Sprint, I stay involved for as long as you need me to build, launch, refine and improve your marketing system around your priorities.

BEST FOR

Companies that want to turn their priorities into consistent action and build a more structured, coherent and measurable marketing system.

What's included

Everything included in the Growth Sprint

Setup and improvement of acquisition channels

Campaigns and conversion journeys

Landing pages, email, CRM and automations

Content, SEO and AI visibility (GEO)

Testing, tracking and ongoing optimisation

Support starts at four days per month, scheduled weekly or split into half-days. You can start with a single month, with no long-term commitment.

Build your Growth System

I NEED A MARKETING LEAD

Marketing Copilot

Custom monthly engagement

I become your fractional senior marketing lead and work as part of your team. I take ownership of all or part of your marketing, from strategy and execution to performance management.

BEST FOR

Companies that need deeper involvement several days a week, without immediately hiring a full-time marketing lead.

What's included

Everything included in the Growth System

Marketing strategy and priority setting

Roadmap and project leadership

Coordination with your team and external partners

Performance monitoring and decisions on next steps

Ownership of day-to-day marketing decisions

Several days per week, with broad ownership and ongoing involvement. Preferential rates apply to intensive, long-term engagements.

Get your Marketing Copilot

Tools I work with

These are some of the tools I use regularly, not a fixed stack. I can adapt to your existing systems or recommend the right setup when needed. Third-party subscriptions stay in your company’s name and are billed directly to you.

Acquire

Find, qualify and reach the right prospects.

Sales Navigator

Lemlist

LaGrowthMachine

Waalaxy

PhantomBuster

FullEnrich

Apollo

Kaspr

Dropcontact

Convert

Turn traffic, clicks and interest into qualified opportunities.

Google Ads

Meta Ads

WordPress

Webflow

Framer

Shopify

Elementor

Automate

Connect tools, qualify leads and improve follow-up.

Make

Zapier

n8n

HubSpot

Brevo

Klaviyo

ManyChat

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What clients say

What clients say

A few words from clients I’ve helped clarify their marketing, improve execution and move their business forward.

A few words from clients I’ve helped clarify their marketing, improve execution and move their business forward.

A few words from clients I’ve helped clarify their marketing, improve execution and move their business forward.

8+

years in growth marketing

15+

brands and teams supported

EN / FR

supporting companies across Europe & APAC

Know a business I could help?

Introduce me to a company that could benefit from clearer positioning, stronger acquisition or hands-on marketing support. If your introduction leads to a project, you’ll receive 10% of the first paid invoice.

Referral reward applies to new clients and is paid after their first invoice has been fully paid. We’ll confirm the referral together before the project begins.

Frequently asked questions

Frequently asked questions

Find answers to common questions about my marketing process, services etc…

Find answers to common questions about my marketing process, services etc…

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What can you help me with?

I help companies clarify their offer, improve conversion and build practical marketing systems that generate qualified leads. Depending on your needs, this can include positioning, landing pages, email sequences, outbound prospecting, paid acquisition, content and marketing automation. I can support both strategy and hands-on implementation.

Which of your three offers is right for me?

Can you create or improve my website?

Can you work alongside our internal team or agency?

What does the process look like?

How long does a project take?

Can you work with my time zone?

Will I work directly with you?

No. Third-party tools, software subscriptions and advertising budgets are paid directly by your company. This means you keep full ownership and control of your accounts. My fee covers the strategy, setup, copywriting, implementation and optimisation included in the agreed scope.

Can part of your fee be performance-based?

What industries do you work with?

How do you measure results?

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design pic

Tell me what you need help with

Tell me a bit about your business and what you need help with. I will get back to you shortly.

Name

Name

Email

Email

Company

Company

What do you need help with?

What do you need help with?